Consumer Electronics Information

In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior--thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications.Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies--a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.

Providing a comprehensive insight into today's standard technologies, this book covers the vast range of semiconductor products and their possible applications. The material ranges from the basics of conventional semiconductor technology through standard, power and opto semiconductors, to highly complex memories and microcontrollers and the special devices and modules for smartcards, automotive electronics, consumer electronics and telecommunications. Several chapters are devoted to the production of semiconductor components and their use in electronic systems, as well as to quality management. The book offers both students and users a unique overview of technology, architecture and areas of application of semiconductor products. The enclosed CD-ROM includes data on a multitude of products.

National Information Infrastructure - The National Information Infrastructure (NII) was a telecommunications policy buzzword, coined under the Clinton Administration in the United States. It was a proposed, advanced, seamless web of public and private communications networks, interactive services, interoperable hardware and software, computers, databases, and consumer electronics to put vast amounts of information at users' fingertips.

Consumer Electronics Hall of Fame - The Consumer Electronics Hall of Fame, founded by the Consumer Electronics Association, CEA, honors the leaders whose creativity, persistence, determination and sheer personal charisma helped to shape an industry and made the consumer electronics marketplace what it is today.

Consumer Electronics Association - The Consumer Electronics Association (CEA) is the industry organization for the consumer electronics industry in the United States. The CEA also puts on the annual Consumer Electronics Show.

consumerelectronicsinformation

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